Web 2.0 Marketing

Web 2.0 Marketing Course

We 2.0 is the key strategy of a successful business online. Discover how this new mantra can radically change the way your business runs. Our Web 2.0 marketing course gives you hands on experience in web 2.0 applications, tools, and technologies, and start running your business on Web 2.0 marketing strategies.

• Increase your organic website traffic through blogs, classifieds and collaborative networks
• Be comfortable with all the technical and marketing jargons of Web 2.0
• Use networking and interactivity tools effectively for collective intelligence
• Build brand awareness
• Provide a common platform for customers and business stakeholders to interact and share feedback

HOW WILL I BENEFIT

After you finish this course you would be able to:

• Understand the principles of Web 2.0 marketing
• Understand the benefits of using Web 2.0 technology
• Find out the Web 2.0 tools specific to your business
• Implement and Use the Web 2.0 tools in your business
• Identify the risks involved and prevent ways that will damage your reputation

COURSE TOPICS

• Understanding Web 2.0
• Web 2.0 – Is it a hype or real power?
• Publishers Perspective
• Marketers Perspective

• APIs & RSS
• Mashups
• Syndication
• Feeds
• Widgets

• Web 2.0 for Corporates
• Blogging
• Wiki
• Message Boards

• Web 2.0 Applications
• Wikipedia
• Del.Icio.Us
• Facebook
• YouTube
• Digg
• Twitter
• Technorati
• Podcasting & Vodcasting Essentials
• Citizen Journalism
• Web 2.0 Technology - Case Studies
• Future Trends