SEO

Search Engine Optimization (SEO) course teaches the complexities of search engine optimization in an interactive and practical approach with hands-on job experience.

COURSE BENEFITS

After attending this course, you will:

• Be able to understand the Search engines role in driving traffic and increasing sales
• Know the success factors for effective Search optimization
• Get top 10 rankings across the major search engines
• Plan and manage search engine optimization projects independently
• Access to high quality full time job opportunities as well as freelance projects
• Network with fellow passionate internet marketers
• Access to tools, online subscriptions, 100+ backlinks - Worth more than Rs.1,50,000/-

COURSE TOPICS

Introduction

• Overview – Search Marketing
• History of Search Engines
• Search Engines vs. Directories
• Major Search Engines
• Search Engine Relationships
• SEO Industry Survey
• Google – Anatomy
• Yahoo – Anatomy
• Industry Terms & Glossary

Research & Analysis

• Market Research
• Keyword Research and Selection
• Competitors Analysis
• Website Analysis

Content

• Content Research
• Content Guidelines
• Content Re-writing

Design & Layout

• Web Usability Design Guidelines
• HTML Coding Optimization & Standards
• Basics of CSS

 Technology

• Doorway Pages
• Dynamic URLs
• Robots.txt
• .htaccess
• XML Sitemap / URL List Sitemap
• Advanced Tech Concepts
• WebCEO – Critical SEO Tool

Analytics

• Google Analytics – Interface
• Search Engine Rankings Checker
• Advanced Reporting
• Webmaster Central & Yahoo! Site Explorer

 Social Media Marketing

• Link Popularity & Reputation
• Social networking
• Social bookmarking
• Press Releases
• Articles / Directories
• Blogging / Classifieds
• Forums / RSS Feeds
• Collaborative networks

COURSE METHODOLOGY

 ONLINE TRAINING

• Fully interactive with One-on-One Session
• Flexible to meet the demands of working professionals
• Course can be started any time from the date of enrollment
• Interaction & communication primarily through phone, GTalk & email
• 5 hours of classroom session is available in select cities (Optional)
• Must be passionate & self-driven
• Prior knowledge of internet, surfing, chatting & Online social networking is a must

 CLASSROOM TRAINING

• Group sessions are available
• Ideal for students and job seekers
• Available only in select cities
• Need to register for the course 30 days in advance
• Prior knowledge of internet, surfing is optional

PRE-REQUISITES

• Dedicate 2 months for the successful completion of the course
• Have passion and interest in marketing, consumer behavior, online business and its concepts
• Understand the concepts of Internet, Email, Chatting and Social networkings.
• Basics of MS Word, MS Excel & MS Powerpoint
• Having a good written english skills is a big plus

HOW MUCH IT WILL COST?

Course Fee and Duration will be based on IMRI pre-assessment test.