PPC

Pay-per-click (PPC) advertising is a course intended to teach specific tactics and advanced theories in search advertising and auctioned media.

HOW WILL I BENEFIT?

After attending this course, you will:

• Be able to understand the Search engines role in driving traffic and increasing sales
• Know the success factors for effective PPC Management
• Develop key business strategies
• Lower the cost per click
• Understand different PPC models available
• Increase the return on investment
• Select appropriate tools and resources

WHAT WILL I LEARN?

• PPC Models
• Advanced Keyword Strategy
• Copywriting
• Bidding & Ranking Methodology
• Landing Pages
• Success Metrics
• Program Specifics
• Reporting Options
• Intellectual Property
• Other PPC Opportunities
• Feeds and Feed Advertising
• Branding & Campaign Integration
• Tools

HOW MUCH IT WILL COST?

Course Fee and Duration will be based on IMRI pre-assessment test.